UGG® UGG

California Lifestyle

Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors and then the world, UGG® designs and retails footwear, apparel, accessories and homewares with an uncompromising attitude toward quality and craftsmanship. Delivering more than $1 billion in annual sales, UGG® partners with the best retailers globally and owns over 130 concept and outlet stores worldwide in key markets including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing.

1978
Launch of UGG®
A young surfer establishes UGG® along the beach on the West Coast of the United States
1980
Seaside classic style
The brand becomes popular in surf shops along the California coast
2000
Oprah’s “Favorite Things”
Oprah Winfrey turned the spotlight on UGG®, introducing the brand as one of her favorites
2006
First store in Japan opens
The store opens in Omotesando Hills.
2009
Collaboration with Jimmy Choo
2012
Debut of UGG® FOR MEN
2013
Debut of HOME Collection
2016
Collaboration with White Mountaineering
2018
Collaboration with sacai, MASTERMIND WORLD
2019
Announces collaboration with famous brands and designers including BAPE® and Heron Preston
Runs 19 stores throughout Japan (counting only the directly managed stores)

ENTRY

Explore our current openings here.